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Below are the list of top 43 most common and basic SEO Interview Questions and Answers given. It will be very useful for freshers and intermediate to crack the SEO interviews.
SEO stands for Search Engine Optimization, it is the process of changing the position or ranking of a page or whole website on a search engine search results like Google, Yahoo, Bing etc.
In other words, “the practice of optimizing a website to increase the traffic receives from search engine”.
The world’s first search engine, known as Archie, was created in 1990 to help people find information online. Google followed in 1996 and has since grown to become by far the biggest player in online search: roughly 70 percent of searches are now conducted using Google.
Three techniques are there being used by SEO experts for optimizing the sites.
This is the genuine and ethical way to achieve top ranking organically on Search Results pages.
Black Hat optimization is an unethical way to achieve ranking on Search Engine.
Well! It has two types-
The first one is On-Page Optimization (Meta Tags, Internal Links & Web Analysis).
And the second one is Off-Page Optimization (Mostly Link Building)
To control whole website by you or using page coding is called On-Page Optimization, in which you have to dedicate on your boundary of website to bring it on # ranking over the digital world.
Get the list of Top 82 Activities to do in On-Page SEO: –
Off-Page Search Engine Optimizing is also known as Content Sourcing. It is opposite of the On-Page Optimization, and not controlled by the page coding only.
This is the process of optimization where you have to promote your page/ website by going to the third-party websites which are relevant to your business niche.
Also read, Top 35 Step by Step Process to do Off Page Optimization
It’s just liked a voting for your webpages. All the incoming links to your website or webpages through a good DA sites is called backlink. It is also known as incoming links, inbound links, inlinks, inward links etc.
Its opposite of inbound links. When we link other website’s URL which have good Domain Authority, to our content then it’s called outbound links.
A short information related to the search query we put for every page is called Meta Tags.
At the heading section of each pages.
The title or heading you write to reflect on Google SERP as a result.
A short and meaningful description for a website written in between 150 to 160 characters is called Meta Descriptions. It is fetched by Google bots to provide the relevant result to the user’s query.
It’s literally just what it sounds like.
Sometimes if the description part is empty, then Google would take this info from the content available in that particular page.
There are hundreds of ways to get the backlinks, but the few genuine and working ways are: –
Login into your google search console account. Scroll down and navigate to the “Links” option given in left side drop-down menu under “Legacy tools and reports”. Click it & you will get here all the backlink details about your website.
We can also use tools such as- “Backlink Checker” or “Moz Link Analysis”.
A word or phrase typed by a user in Search Engine to get some information, is known as “KEYWORD”.
Read More Here: Get in-depth knowledge about Keywords in this article
First make a list of some random keywords related to your website and then go to “Google AdWords Keyword Planner tool”. The Google Keyword Planner will show you the most searched keywords with the volume and expected CPC.
1. Business Analysis and Products Categorization
2. Brainstorming to get keywords
3. Analyze the competition
4. Pick the best suitable keywords
5. Repeat the process regularly (Monthly)
Percentage of keywords used based on words included in an article is called Keyword Density. 1% – 3% of the keyword density is recommended to use inside your article.
e.g.: – if you have written a 1000 words article, you can use 10 to 30 times every keyword inside your content.
Keyword Prominence means – the places where we are using the keywords.
There are basically 6 places on a page where we can use it: –
Keyword Proximity is the distance between the “words” which is included in search query.
e.g:- I am searching for “SEO Content Writing Services”
I am getting result as –
A) Freelance Content Writing Services for Bloggers – ……… (If proximity is 100%, that’s too good)
B) Content Writing Agency for Affordable Services – …. (if proximity is <100% , it’s not too good)
It occurs when no. of keywords used multiple times in an article or in Meta tags. The ratio says 1 to 3 percent of keywords should be used in a content. To avoid the repetition of keywords, it’s better to use the content written by a professional content writer and also keep in mind that no hidden text (text in same color as background) should be there.
There are three types of search queries people generally make:
The abbreviation of ORM is Online Reputation Management.
SN | Algorithms | Launch Date | Impacts |
1 | Panda | February 24, 2011 | Duplicate, Plagiarized & short contents. |
2 | Penguin | April 24, 2012 | Spammy or backlinks from irrelevant sites, over-optimized anchor text. |
3 | Pirate | August, 2012 | Decrease website rankings having copyright infringement reports. |
4 | Hummingbird | August 22, 2013 | Exact match Keyword targeting, Keyword stuffing, low-quality content. |
5 | Pigeon | July 24, 2014 | Poor on Page & off-page Optimizations. |
6 | Mobilegeddon | April 21, 2015 | Lack of mobile responsive site layouts. |
7 | RankBrain | October 26, 2015 | Lack of query-specific relevance features, Poor user experience. |
8 | Possum | September 1, 2016 | Show the results of your nearby places. |
9 | Fred | March 8, 2017 | Thin, affiliate-heavy content, Low-value, ad-cantered content. |
The numbers of people who are connected to you via social media sites are your followers.
Possibilities are: –
Well! When your followers shares, likes or bookmark your content, each one of these will be counted as a social signal.
If you want more SEO Interview Questions & Answers, stay tuned to this blog for latest update about SEO QA.
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