With the introduction of Artificial Intelligence (AI), the world of digital marketing has evolved to the next level. Now, digital marketers are prone to use various AI tools to automate their tasks such as personalizing content and analyzing a company’s overall performance. You must have also observed several generative AIs like ChatGPT, which can create informative content within seconds.
Seeing this evolution, many businesses use generative AI tools to automate their content creation tasks and fulfill their content requirements. But the question here arises: do these really work in scaling the business? To get the answer to this question, it is essential to understand the latest core update of Google rolled out in August 2024.
The Impact of Google’s Core Update On AI Written Content
Google constantly introduces core updates to enhance the search experience. These updates are mainly focused on changes to the search algorithms to present the most relevant information to the users. According to a recent core update in 2024, Google prefers to rank those pages that are original, follow all the SEO (Search Engine Optimization) parameters, and give real value to the readers.
Here, you must be thinking about how AI-written content content can’t withstand in the long run. Well, when you read those articles, you might feel engaged, but in reality, they lack behind in delivering the required information. Additionally, AI-generated content lags behind in providing emotion while touching the pain point of your targeted audience, which may result in a lower ranking in search results.
The Impact Of AI-Generated Content On Digital Marketing
Businesses often approach to adopt new technologies to stay relevant in the businesses. Whether it is the introduction of social media networking or mobile apps that offer flexibility to reach a more targeted audience. The automation tools have also allowed businesses to automate their complex and routine task like data analytics, trends identification, and many more which not only saved their time but also speed up the work process.
In recent years, AI has also contributed to great change in digital marketing and shown significant potential in content creation processes. It has also impacted the SEO and content marketing strategies where you can find various AI tools through which you can analyze user intent, conduct effective keyword research, and many more. You can accumulate large data that are beneficial for your business and analyze them to make an effective marketing strategy and grow your business in the long run.
But the question still arises, are generative AI tools like ChatGPT still the revolutionary solutions for the content creation? Well, you have to keep in mind that Google never said that AI-generated content is not accepted, instead it is always suggested to use original, unique, and insightful content that carries some value to the readers. Let’s understand how AI-generated content can help in your content marketing strategies.
Is AI Helpful In Content Marketing?
AI brings lots of benefits to the field of content marketing and exponentially grows your business. They help in automating various tasks that can help you concentrate on other tasks to grow your business. Here are some of the points on how AI can help you create content for your marketing requirements.
1] Automate The Content Creation Process
The introduction of generative AI has made it easy and efficient to fulfill the content creation in bulk. AI-driven solutions have the ability to process enormous sources in no time while identifying the trends and generating relevant content as per your topic. Whether you are a blogger or an affiliate marketer and using content marketing to promote your business, you can use AI to fulfill your content requirements for SEO and digital marketing purposes.
2] Create Highly Engaging Articles
If you have ever used ChatGPT, then you might observed that articles produced are highly engaging and seem to align with your targeted audience. Other than articles, AI can create highly personalized ad copies, content feeds, and tailored email marketing messages. It helps to enhance the customer experience and boost your marketing strategy to boost your business.
3] Offers Cost-Effective Solutions
Integrating AI into your content marketing strategies can be a cost-effective option at the initial stage. You can automate your content creation process, social media updates, email campaign management, and many more. It may allow you and your team to focus on other work that can increase productivity and scale your business.
What Are The Drawbacks Of Using AI-Generated Content In Marketing Strategy?
Though are several benefits of AI content that can help to boost other marketing works to boost your business operations. Still, there are some drawbacks of AI-generated content that you must consider before implementing AI for long-term profit in your business.
1] Present Inaccurate Information
AI tools are trained by the data around the web and use thousands of information sources to present the data people ask for. This means that it takes time to train the AI tool with the latest information, which results in inefficient information that you require. It may offer misleading information, which may drop the search engine ranking of your blog.
2] Offer Recycled Information
If you expect new ideas from the AI writing tools that can help you stand out in your industry then you must lag behind. Tools like ChatGPT gather the information that already exists on the web and deliver the information in the response. As a result, maintaining originality and uniqueness may compromised, which can again impact your ranking.
3] Sacrifices The Quality
The biggest issue with artificial intelligence tools is, they lack emotion and style that resonates with your targeted audience. It is trained to produce robotic content with no unique insights and is unable to create urgency, which requires high-quality content. As you know, Google wants to deliver the high-quality content that researchers actually want, and here, artificial intelligence content writing tools would disappoint you.
4] Lacks E-E-A-T and SEO Best Practices
Although AI can generate engaging content, it falls behind in originality as it uses existing sources available on the web. It results in duplicate or recycled content that doesn’t match Google’s E-E-A-T parameters, which is not good for SEO purposes. As a result, it impacts the brand image and will not help you acquire more customers for the business in the long run.
5] Affect The User Experience
As we have discussed earlier, Artificial Intelligence uses multiple sources to accumulate the information and offer the article. This process is unable to maintain the proper flow which violates Google’s stitching and combining guidelines and results in thin and poor content. It decreases the user experience by increasing the bounce rate and it may happen that your website may drop resulting in lower profitability of your business.
6] Poor Competitiveness
Artificial Intelligence tools like WriteSonic, Open AI ChatGPT, and more are unable to generate new insights as they repeat already existing information. This doesn’t allow you to present a new perspective or way of explaining the topic as your competitors are doing. So, Google and other search engines might not prefer to rank your page on the SERP (Search Engine Ranking Page) or may drop your website ranking in the long run.
7] May Violate Google’s Spam Policy
Under “scaled content abuse” and “scraping” spam policy Google has dropped down the websites that have duplicate webpages with no relevant information or automated means that manipulate the search ranking. AI content may violate such policies by generating duplicate or recycled articles gathered from multiple sources. It may impact your online marketing strategies in the long run and result in a loss in the business.
How To Maintain The Right Balance When It Comes To AI And SEO For Business’s Growth?
AI can be both a boon and a curse of business growth if not used properly with expertise. While maintaining the right balance of using artificial intelligence on various tasks, you can benefit in the long run. You can use AI tools to automate repeated tasks without becoming entirely dependent on them.
AI can be used in data analytics, automating keyword research, refining the original content, and many more. You can even use AI tools to track and analyze the targeted audience’s behavior, access industry trends, and make effective marketing strategies for your business. But, when it comes to content creation for your regular requirements, it can be a bad idea to scale up your brand using AI writing tools.
In such cases, hiring a professional content writing agency can be the best choice to fulfill your article requirement for your affiliate marketing, promoting your business, and establishing brand authority.
Now, let’s understand how professional article-writing agencies can help grow your business in the long run with the touch of human brains and thought processes.
Why Professional Content Writers Can Be Ideal Options For Long-Term Business Growth?
Though you can have AI-generated articles in bulk, there are so many flaws in using AI tools that can impact your business. In such cases, human-written content can be a great way to engage with your targeted audience through the following factors:
1] Guaranteed Original And Unique Content Delivery
The professional content writing agency often has a team of experienced writers and experts in their respective fields. They stay updated with industry trends and use their writing skills to create original, unique, and engaging articles. Their content even leverages human emotions that easily connect with your targeted audience and support Google’s ranking parameters.
2] Enhances Brand Credibility
Professional article writers offer well-researched content based on your given topics and shared content requirements. While comparing AI-generated articles vs human-written content, human content is well organized and reflects the positive side of your business. It makes you appear as an industry leader and increases trustworthiness among your targeted customers.
3] Speakes Brand Voice
The biggest difference between AI-generated content and professional article writers is the brand voice. The experts writers understands the core value of business and provide articles that speakers your expertise in the industry. They can help you build a strong brand identity in the market and connect your customers with your business.
4] Aligns With Users’ Intent
If you want to see constant growth in your business for a long time, you have to understand your customers’ behavior and publish articles that resonate with their preferences. In a place where AI-generated articles mainly focus on information, professional content writers are experts in crafting articles that touch the pain point of your targeted audience. Industry expert writers help you easily convey your brand’s message and values by compelling blog posts and making your ideal customers opt for your services or products.
5] Unique Approach With New Ideas
As you know, AI is trained from the resources available on the internet and provides recycled information. Due to this, they are unable to generate unique or original content that is not available on the web so far. However, professional writers put their experience and efforts into adding unique information based on their first-hand experience so that Google’s crawler can easily understand your published information while synchronizing with ranking algorithms and parameters for a long time.
6] Breaks The Monotony
The biggest problem with AI writing is that it is trained to offer repetitive information that can’t be ignored. But humans can think out of the box to change the writing flow, organize the structure, and add unique stuff to make it unique. Therefore, it is recommended to always go with a professional content writing agency over AI writing tools to stay apart from your competitors while showcasing yourself as a though leader in the market.
7] Creative In Story Telling
Experienced human content writers have the ability to create articles with creative storylines that can engage with your targeted audience and build brand authority. Though AI can also do so, there is always a risk of covering misleading information, which may seem perfect in reading but lacks valuable information. A professional writer’s approach is to provide relevant information while keeping your audience engaged throughout the article.
8] SEO Optimized Articles
AI-generated articles can be engaging, but they may lack the following SEO parameters, which is one of the most important factors when it is time to rank your website on the search engine result page. On the other hand, expert SEO writers are aware of algorithms for ranking webpages and staying updated with the core updates. Professional writers craft the articles accordingly while using the right keyword density with LSIs and industry standard practices to support your SEO approach and make them visible on the first page of the SERP.
9] Regular Content Updates
You must be aware that by using AI writing tools, you can create content in bulk within no time, but at the same time, they are behind in multiple aspects. Professional content writing companies with a team of expert writers can provide you with the required articles in bulk, that too on time. It helps you with regular content updates and establishes authority in your industry in the long run.
10] Easy to Scale Up Your Content Marketing Strategy
As your business or blog starts growing, your content requirement also increases, and you can’t rely on AI due to quality issues. In such a scenario, an expert SEO content writing company can help you scale up your articles through its large writer’s team. A reliable writing agency such as Mithvin YRB has a track record of delivering quality content in bulk without failing a deadline so that you can focus on growing your business. Thus, you must invest in professional writing teams if you want sustainable results in the long run.
11] Increases Conversion Rate
With regular updates of high-quality and engaging content, you can easily increase your conversion rate. It is not possible with the AI-written content as they are behind in customer intent resulting in increased bounce rate. Professional and top content writing companies know how to keep your audience engaged, know how to place a clear call to action (CTA) and use the right format so that the piece of writing should be skimmable and can work wonders to convert your audience into potential customers.
12] Cost-Effectiveness
Using AI content writing tools seems cost-effective for the first time as you don’t need to pay for the articles you have generated. However, when you look closely, you need to refresh these types of articles before publishing, which can increase your cost because it requires professionals to edit them. Otherwise, it will look like poor-quality content. Instead, building a healthy relationship with a professional SEO-friendly article-writing company can provide a profitable return on your investment, which is more cost-effective when you compare long-term profit gain.
Final Words
Generative AI tools are the revolution in marketing that allows business to automate their data analytics task, write personalized emails, and create compelling ad copies. With such initiative, companies can easily understand the customer’s behavior, plan their marketing strategies, connect with their audiences, and have constant growth in their business. But when it comes to content creation for blogs, guest post articles, SEO purposes, website content, and more, AI fails to deliver the required quality that can survive in the long run. This means it can impact the overall operation of your business and result in slow or no growth.
In such cases, professional article writing agencies can be the best option to fulfill your content requirement and boost your business to grow in the long run. They contain a team of professional and industry expert writers who can provide original and unique articles while following all the parameters of Google’s E-E-A-T algorithm. Additionally, expert writers offer articles that support your SEO practice and provide effective visibility on the internet.
If you still want to choose AI writing tools with the expectation of long-term growth in your business, then think twice about it. Consider hiring a professional content writing agency to stay on top of every expectation of Google and ensure the constant growth of your business throughout the world with increased user engagement, improved CTR, lower bounce rate, and optimized conversions.
