How To Automate Content Publishing Task – Simple Ways To Ditch Your DIY Struggle

Are you stuck on whether to publish your content on your own or get professional SEO content writing services to help you with the automation of publishing tasks? 

If yes, then you will be able to conclude your answer by the end of this article, as we have discussed simple ways to automate the publishing processes here. There is not one thing that needs to be focused on while doing this manually, so go through this article and learn why it is better to get help from professionals.

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1] Create A Brand Document

Every brand is unique on its own, with completely different business objectives, mission, and vision, so you must document them in a PDF and share them with the writing company so that they can understand you better. If the company that you are collaborating with understands you well, it will be easier for them to craft content for you accordingly.

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2] Create A Standard Writing Guideline

You must create a standard guideline that will be followed for all the articles. You can share it Before you hire a SEO writing agency.

This practice will help you maintain consistency, clarity, and professionalism across all written content that is produced by the agency, freelancer, or team.

The following must be determined, and these must be implemented in the articles.

• Purpose & Audience
• Tone & Style
• Structure & Organization
• Grammar & Punctuations
• Formatting & Readability
• Keyword & Anchor Placement
• SEO Writing Guidelines
• Legal & Ethical Considerations

3] Create A Content Calendar

With the help of the best SEO content writing agency, you must create a content calendar, which is essential for planning and organizing your strategy over a specific period. This calendar helps you to determine how often you will publish content on a weekly, monthly, or quarterly basis, depending upon the article that you have in hand for publishing.

Here is an example of how you can create a content calendar so that it will be easier for you to automate the publishing task.

Date	Content Title	Content Type	Channel/ Platform	Status	Assigned To
2026-10-01	How to guide: SEO basics	Blog Post	Website	Scheduled	*******
2026-10-05	Summer Sale Announcement	Social Media	Facebook/ Instagram	Drafted	*******
2026-10-10	Video Tutorial: Product X	Video	YouTube	Assigned	*******
2026-10-15	Customer Spotlight: ABC Co.	Blog Post	Website	Drafted	*******
2026-10-20	Infographic: Industry Trends	Infographic	LinkedIn	Scheduled	********

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4] Create A Content Templates

Creating content templates is a valuable strategy to streamline content creation processes and maintain consistency across various types of content.

You may need different types of content for your brand, such as on-page, guest posts, ad copies, and informational or promotional ones.

The format for every type of content changes, so you must create a template for the type you need and share it with your SEO-friendly content writing services provider for a more cohesive and compelling brand narrative.

5] Prepare A Quick Quality Checklist

Before you finalize the content delivered by the writing company, make sure to optimize its quality. It would be even better if you could prepare a quality checklist and provide it to your SEO writing services provider.

Perfect grammar, originality, no plagiarism, no AI written content, good readability score, and others are a few factors that are seen while checking the quality of the content. You can prepare a list of segments that are needed in every article so that it can be followed throughout the project.

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6] Collaborate With A Reliable SEO Content Writing Agency

You definitely won’t be done after publishing one or two content related to your brand, business, product, or service, will you? 

You need to constantly maintain your online presence so that you can attract more customers, and thus, you need articles in bulk; collaborating with one of the reliable SEO writing companies will significantly enhance your digital presence and marketing efforts. 

You will also get help with competitor research, content suggestions, marketing strategies, AD campaigns, and more.

7] Share Standard Guidelines With Them

Whether it is about content strategy, objectives, SEO optimization, keyword strategy, content specifications, publication schedule, quality standards, or legal considerations, you must share your set guidelines with the SEO content agency that you are going to hire. This will give them an outline as to what should be followed while writing the articles and thus meet your exact requirements.

PDF files, email, project management tools, or spreadsheets are perfect for sharing the guidelines with writing companies.

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8] Discuss Your Exact Expectations With The Writing Company

When you are planning to collaborate with writing companies to get the best SEO article writing services to grow your business, then you must clarify your expectations with them. You must make sure that they understand your requirements and goals and deliver content that meets your standards.

Business goals, content goals, content type, formats, target audience, tone & style, SEO requirements, keyword strategies, and others must be communicated well with your content writers so you can get exactly what you are looking for. Whenever you are struck or have a doubt, it is better to clear out with the writers instead of keeping them in a loop.

9] Allow Them Access To Your Website Editing

Some writing companies like Mithvin YRBee offer you professional SEO blog writing services that include uploading, scheduling, editing, updating, and making necessary changes to new and existing articles.

So, to automate the publishing tasks, you can grant access to your website to the writing and blog management company while maintaining security and control.

It will be best to provide the team with editor access so that they can make only the changes that are required.

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10] Allow Them To Manage Your Blogging Portal Monthly

You may struggle to maintain a consistent and engaging blog presence because you have several segments to focus on. Thus, you can consider outsourcing your blog management to a professional SEO content writing company.

They can help you manage your blogging portal effectively by implementing audience analysis, keyword research, content creation, topic ideation, SEO integration, editing & proofreading, internal linking, and scheduling.

This way, you can focus on your brand’s growth while the writing company takes care of things related to digital marketing.

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11] Spend 10 Minutes Every Day To Review Their Works

Although you allow your trusted SEO writing company to manage the blog and develop new strategies to attract more traffic and engagement, you must review their content marketing efforts from time to time. 

You can review their work daily for 10 minutes to see how the blogs are performing, and this way, you will be able to identify the areas where content may be lacking.

You can then communicate with the marketing team and writing company to brainstorm solutions to find perfect engagement tactics.

12] Install Essential Plugins To Automatically Share URLs On Social Media & Email

Check which plugin is compatible with the content management system ( CMS) that you are currently using and install the reliable one.

This will automatically share the URLs of your posts on social media and email when you schedule content on WordPress or standalone. 

You can use multiple plugins for social media sharing, such as Jetpack, Buffer, Hootsuite, and Social Warfare.

For email-sharing automation, you can consider Mailchimp, Convertkit, Constant Contact Forms, and Campaign Monitor.

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13] Analyse Weekly Or Monthly Traffic To Measure The Result

Publishing content is not enough as you need to see how it is performing and which one of them is bringing in the best results.

For this, you can leverage tools such as Google Analytics, Google Search Console, Ahref, etc., to measure results and traffic that are coming on the blogs.

Later, you can sit with the SEO article writing service provider and work on developing new and better strategies so that your presence in the digital realm increases and you get more customers.

14] Enjoy Your Free Time To Plan For The Growth

Since you automate the publishing task by hiring a content writing agency, you will be left with other works for your brand. Hence, you can utilize that time to come up with effective strategies that will help your brand grow in this competitive world.

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DIY vs. Outsourcing Content Management – Which is affordable?

It is true that you can automate publishing tasks on your own, but don’t you think you will be investing too much time in it?

You will have to plan the strategy, develop writing skills, learn SEO techniques, and manage time with other work.

If not, you will have to hire individual professionals who will take care of each department, and that will definitely cost you a lot.

So, it is best to outsource your writing requirements to a content management company as it will save you time and money.

Not only that, you will get all the SEO writing services, ranging from blog post content creation, scheduling, and strategy adjustments to analyzing performance, updating content, and more under one roof. 

Isn’t it better to outsource your time-consuming projects to a reliable company that provides multiple services in one place rather than hiring individuals to handle different tasks?

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