Google Ads (Formerly known as Google Ads) is a platform to advertise your business globally. You can read the details about What is Google Ads, here. Please note, Google Ads also known as PPC, SEM, Pay-Per-Click Advertising, Search Engine Marketing & more.
Top 9 Reasons to Choose Google Ads
- Huge Audience Reach: Worldwide, Google has a mass audience who use the top search engine to get their query answered. In this era, everyone is relying on Google to get info & purchase the items from pin to the aero plane.
- Full Control on your Budget : If we talk about Facebook, LinkedIn or Bing platform, they force you to set some initial budget to start the campaign. But Google Ads is the only advertising platform when you can start with the lowest budget which you have.
- Multiple Ad Formats : Here you can design your Ad Copies as per your requirement and run in your own way. Few Frequently used Google Ad Formats are: Search Ads
Display Ads
Video Ads
Shopping Ads - Keyword Based Targeting : You can target those audiences who are looking for your services or products only by entering the keywords related to your business, gives you higher ROI possibly than other platforms.
- Different Bidding Strategies: For different goals, you can use a custom bidding strategy to get a higher ROI for your business.
Few frequently used Bidding Strategies are :
> CPC (Cost Per Click)
> CPM (Cost Per Thousands Impressions/ Cost Per Mile Impressions)
> CPA (Cost Per Acquisition) - Full Tracking Options: Google Ads allows you to track each and every click & conversion for you all kind of ads. Easy to fetch reports too.
- 1000x quicker than SEO : SEO (Search Engine Optimization) generally take at least a couple of months to bring your website on the first page and that only after doing too much hard work.
But here, on Google Ads, your business information can be displayed from the very first day on the first page. Only you need to create proper Ad campaigns. - Show Your Ads to Only Filtered Audience : The more you define your audience, the more you will get the result.
- Show Your Ads to Perfect Audience: According to your Ad Scheduled the time and selected location, you can reach to your targeted users on all devices selected at the time of creating a campaign.
To sum up, it’s all in your control to choose your audience and show your business info.
Step-by-Step Process on “How to Use Google Ads”, PPC Advertising?
9 Easy Steps to Start Advertising on Google Ads
- Create a Website or a Separate Landing Page: To run an Ads campaign, you need a web page where people can see further details after clicking your Ads. For so, if you already have a website that’s cool else you need to create one.
- Create an Account on Google Ads :
First, you need to create a Gmail account and then use the same ID & Password to login and setup your Ads account on Google. - Link Your Google Ads Account to Google Analytics : To track all the incoming traffics and audience behaviour, you need to link both accounts. And also add the Google Analytics Tracking Code on your website to collect the information in Analytics.
- Mindset Your Conversion Goal : All business have their own goal to achieve by running ads. Your goal might be – Get Calls, Collect Leads, Selling Products, Get views on Video, App Installs or others.
- Determine Your Budget : Set a monthly budget to spend on advertising through Google Ads. Now divide it by 30.4 e.g. My monthly budget is Rs. 1,00,000 then I can set Rs. 3289 (1,00,000/30.4) as a daily budget.
- Note down Your USPs (Unique Sale Points) : List out your all USPs which you will be beneficial for your customer. It might be some offers, quality, additional features, technologies, facilities etc.
- Shortlist Your Audience : Now you need to decide about your audience. You can shortlist them by their geographical location, age, gender, the device used, interest & many others.
- Structure Your Campaign : Now, you have completed the basic things & the main process begins from here. You need to compile the above exercise in creating campaigns. Once you completed the campaign set up by opting your goals, you are ready to see the conversions on your ads.
- Run the Campaign & Do Regular Account Audit : After finishing the campaign setup make it live and sit back to see the good result. From day one, you can see some data in your dashboard which might show some conversions too.
But this is not the end. After launching the campaigns, you need to do a regular checkup of what all the things going on smoothly and work on those part which is not performing well.
When to Use Google Ads?
Top 10 Situations to Choose Google Advertising:-
- If you have recently opened your company and need some branding
- If you are running an event or offers for a short time
- If you are not satisfied with current earning from your business
- If you want more Return on Investment through Online Advertising
- If you want to promote your business globally
- If you want to target only a specific location, gender or age group as your audience
- If you want to show your ads above your competitor’s info
- If you can’t wait to come on the top page using SEO technique
- If you want to get instant leads/ conversions for your business
- If you have money but running with short of time promote your business
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