Does Walmart Affiliate Program Pay More Than Amazon?

Does Walmart Affiliate Program Pay More Than Amazon?

Does Walmart Affiliate Program Pay More Than Amazon Affiliate Network?

In this digital era, everyone is switching towards generating regular or passive income through the internet. Affiliate marketing is very much in trend, and Walmart and Amazon have emerged as giants in the retail industry. 

Both offer their own affiliate programs and provide commissions to the affiliate marketer every time they bring sales to these websites. The question arises: does the Walmart affiliate program pay more than the Amazon affiliate network?

To find the answer, you can go through this article, which will break down several factors that make a point about the difference between both programs.

Factors That Make A Difference In The Walmart Affiliate Program And Amazon Affiliate Program

1] Volume Of Sales And Customer Base

Sales volume may be defined as the number of units sold at a specific time, and Walmart has a high sales volume due to its strong customer base compared to Amazon.

It is so popular that its net sales revenue was 575 $USD in 2023 and is still increasing.

On the other hand, Walmart’s global net sales volume is $605.88, which is an increase of 7 % each year.

So, you can clearly see that Walmart’s affiliate program will pay more than Amazon’s affiliate network.

2] Comparing The Rate Of Commissions

Both affiliation programs offer different commissions for different product categories.

When you compare the rates, you will find that Amazon offers higher earning potentials from 1% to 20%, depending on the product category.

For example, for kitchen appliances, 9%, mobile phones, 1%, travel, large appliances, and apparel, it is 5%.

Walmart’s commission varies depending on the product, but it is usually lower than Amazon’s. Its range is between 1% to 4%.

For example, media and gaming at 1%, sports goods at 2%, books and magazines, jewelry, baby products, apparel, etc, at 4%.

3] Comparing Product Prices 

While carrying out an Affiliate program, you will notice that the higher the price of a product, the higher the commission you will receive.

An affiliate must consider factors like audience preference and product relevance when making a strategy for promoting a product. 

For affiliate marketing, you will need good, unique content that will help you attract more traffic.

You can do affiliate marketing through blogging, making videos, etc.

Both companies have a wide range of products used for day-to-day purposes, but Walmart’s product prices are high compared to those of Amazon.

4] Market Share Can Be A Reason 

Amazon offers a wide range of products, with over 350 million products, of which around 12 million are sold by Amazon itself.

Amazon is more significant in the US market, where Walmart is a major player but trails behind Amazon in terms of overall presence in the market. 

Due to its extensive product selection, Amazon tends to have a higher conversion rate, which helps build customer trust.

On the other hand, walmart.com stocks are 75 million, and it’s less competitive than Amazon, but associating with Walmart will increase your reputation.

Walmart affiliate program will provide you with a platform where you can monitor campaigns and find products.

Over To You

Both programs have their own uniqueness, and if you are looking for a broad range of products or a higher market share, you can go with the Amazon affiliate program can be your choice.

If you love exploring less competitive markets and a reputable brand, then you can go with the Walmart affiliate program.

Ultimately, which program pays more will depend on the circumstances.

Additionally, some of the affiliates diversify their income by promoting products from both programs to earn extra income.

However, if your prime source of earning is affiliate marketing then read this “how to create product description” and this “Benefits of Blogging for Affiliate Sales” articles to boost your revenue by optimizing your online marketing strategy for affiliates.

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