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In this digital world, marketing your products or services online is key to achieving success and reaching a wider audience. Apart from content marketing, referral marketing, or affiliate marketing, paid advertising, or Pay-per-click (PPC) advertising is an important way to promote your products or services and scale up your online presence. Among the most popular platforms, Google Ads (formerly known as AdWords) and Meta Ads/ Facebook Ads are the best places to showcase your brand in front of a new audience.
However, whether you have a small business or a medium-sized business, making Ads run on both platforms requires a huge cost and effort. So, knowing the difference between Google Ads vs Facebook Ads is crucial to achieving the goals of your business.
Let’s learn the major differences between Meta adverts vs Google advertising options, along with their benefits, examples, and when to choose.
What Is Google Advertising or Google Ads?
Do you see some Ads appear in front when you browse Google services like Google Search Network, Google Play, Google Maps, Google Display Network, or YouTube? This is called Google Ads (formerly known as Google AdWords), which is a popular advertising platform that runs paid advertisements by businesses to promote their product and services.
This is known as the world’s largest search engine marketing platform and allows users to take desired actions. It works by bidding for the keywords and by maintaining a high Ads quality score along with informative ad copies.
Also, keywords must be relevant to the search term entered by a person active on Google Search Result Pages (SERP). Some examples of Google Ads formats include text Ads, responsive Ads, image Ads, Video Ads, mobile app Ads, Shopping Ads, YouTube Ads, Google Maps Ads, call-only Ads, and more.
Read More in Details: Types of Google Ads – Pay Per Click (PPC) Services
What Are Meta Ads?
Unlike Google, which is considered the best search engine platform, Meta (Also known as Facebook Ads) is a highly used social media platform today by adults and youngsters to watch reels and feeds. Also, it provides an opportunity to market products or brands and reach new customers with paid Ads.
These ads run on Facebook or Meta in the user’s newsfeed and are tagged with “sponsored” names by businesses, which are known as Facebook ads. It also appears in different locations like a marketplace, suggested videos, right columns, stories, and instant articles.
It shows Ads on its own Facebook account based on the user’s interests and behaviors. Also, the locations, connections, and demographics let you target people on Facebook.
Some examples of Meta advertisement formats include image, video, slideshow, carousel, collection, instant experience, and more.
These ads appear on different platforms, such as Instagram, Facebook, Messenger, and Audience Network.
By now, you know the definition of Google paid search vs Meta advertising. Both are known as the best platforms to advertise your products and services and let customers take desired actions.
However, there are many differences between Meta Ads vs Google SEM Ads that make them worthy for B2B and B2C businesses, and some not for other marketers. Let’s see Google Ads versus Facebook Ads in detail below.
Key Differences Between Google Ads Vs Meta Ads
| Features | Google Ads | Meta Ads/ Facebook Ads |
| Ad Creation Process | It requires keyword research and ad copywriting (search) or creative assets (display) | It requires visual content creation (images, videos) and audience segmentation |
| Applicability | Google pay per click advertising is especially effective in improving brand awareness, driving engagement, and managing events. | Facebook Ads are more effective when it comes to increasing sales and acquiring leads. |
| Ad Format | Text-based Ads, Image Ads, Video Ads | Image Ads, Video Ads, carousel Ads, Collection Ads |
| Ad Placement | You can place Google pay per click ads on Search Network campaigns, Shopping campaigns, Display Network campaigns, Video campaigns, and Apps. | Meta Ads are placed on Video Ads, Photo Ads, Slideshow Ads, Carousel Ads, and Canvas Ads. Also, Instagram, Facebook Messenger, and Audience Network are included. |
| Conversion Tracking | Google Analytics, Google Tag Manager | Facebook Pixel, Facebook Analytics |
| Bidding | Cost-per-click (CPC), cost-per-thousand-impressions (CPM) | CPC, CPM, cost-per-action (CPA |
| User Intent | Google PPC advertising targets audiences who are actively searching for specific information, products, and services. | Aim to capture user attention based on their interest and behavior. |
| Ad Types | Text, Responsive, Image, Video, App, Call-only, Shopping | image, Video, Slideshow, Carousel, Collection, Instant Experience |
| Ad Platform | Search results, Display Network, YouTube, Google Partner sites | Facebook Feed, Stories, Marketplace, Instagram, Audience Network |
| Cost | Google Ads costs higher than Facebook Ads due to competition, industry, higher conversion rates, and technical complexities. | Meta Ads are cheaper to run than Google click advertising, which depend on the industry and audience. |
| Competition | High competition in popular keywords, especially in high-demand industries | Competition based on audience interests, often with lower CPC than search Ads |
| Target Audience | Someone who searches for an immediate response to services or information. Ex- ‘emergency plumber near me’ | Targeting customers who are looking for products or lists of items with their interests. Ex-‘best shoe brand’, ‘ethnic wear under 1000’ |
Also Read: Content Marketing vs PPC – ROI Analysis In the Long Run
What Are The Advantages Of PPC Google Ads?
Since there are many differences between Google Ads vs. Facebook Ads, they have a lot of advantages when used individually. The advantages of Google PPC Ads are as follows-
- Google Ads campaigns provide robust targeting and performance options.
- It intends to capture high traffic and ease their decisions.
- It extends your reach and ad visibility across a network of Google-partnered channels.
- It bid on millions of keywords.
- It has a wide range of ad formats like text, image, video, app promotion, product listings, and more.
Read More About: Google Ads Pros & Cons | Google Ads Structure
What Are The Advantages Of Meta Ads?
After knowing the differences between Meta vs Google Ads, you might be clear that Facebook Ads, too, provide a better opportunity for some businesses to get a massive customer base. The advantages of opting for professionally managed Facebook Ads services are given below-
- Business Meta Suite (Facebook+Instagram) provides targeting flexibility based on user interests and behaviors.
- Facebook Meta Advertising engages a large audience with visually appealing ad formats in the form of images, videos, text, and others.
- Meta Business Facebook typically offers a lower cost-per-click as compared to Google Ads.
- Facebook Meta Ad helps to earn high conversion rates with limited budgets.
- Facebook Meta Business Suite helps to get access to quality data given by users on their Facebook accounts.
Must Read: How To Get More Leads from Facebook? Insider Tips
Which is Better To Choose Between Google Ads And Meta Ads?
In the debate of Meta Ads vs Google Ads, there is no clarity on whether one has more advantages while the other is worthless. Apart from the Google Ads vs FB Meta Ads cost, both platforms offer value to some marketers, while others may not.
So, whether your business operates in the business-to-business (B2B) or business-to-consumer (B2C) sector, you can use Google and Facebook to grow brand awareness, increase online sales, boost organic traffic, and even generate phone calls, store visits, and more.
However, which one you should choose for your business depends on your advertising plan and campaign goals. If it is to increase sales, Google Ads services are best, but if it is to increase brand awareness for new customers, Meta Business Ads Manager is best.
Quick Check: Does Your Google Ads Agency Follow These 8 Things?
Verdict – Hire The Best PPC Advertising Agency To Achieve Online Success
The landscape of digital advertising is rapidly increasing, and customers are looking for the easiest and best solutions online. Google Ads and Meta Marketing Ads are powerful tools to engage audiences and boost traffic to websites.
However, it is also necessary for marketers and businesses to understand the differences between Meta Ads and Google advertising. With the knowledge of investing in Google search engine marketing vs. Facebook Ads, you make informed decisions based on customer intention that align with your marketing efforts.
For quick and easy campaign setup, trust Mithvin YRB – your one-stop Google Ads Management Agency for affordable PPC advertising services that scale your online presence and reach massive traffic to your website. We have proven industry expertise in Google Ads and Meta Business Suite Facebook, and we monitor and optimize your campaigns continuously and effectively.
FAQs – Facebook Meta Ads vs Google Ads
What are the main differences between Google Ads and Facebook Ads?
The main differences between Google Ads and Facebook Ads are given below-
➜ Google Ads require huge costs, while Facebook Ads require low costs to set up the campaigns.
➜ Google Ads have high competition based on keywords, but Facebook Ads have low competition based on users’ interests and behavior.
➜ Google Ads’ audience intent is active, while Facebook Ads’ audience intent is passive.
What Is The Difference Between Bing Ads vs Google Ads?
The key differences between Google Ads and Bing Ads are given below-
➜ The market share of Bing Ads is smaller, but Google Ads has a larger market share.
➜ The Cost-per-click is generally low in Bing Ads, while Google Ads has a higher CPC.
➜ The audience reach of Bing Ads is limited to a smaller user base and partner sites, while Google Ads has a large audience reach.
➜ The search partners for Google Ads are YouTube, Google Search Network, and partner sites. Similarly, Bing search platforms are Yahoo, AOL, MSN, and DuckDuckGo.
Which one should you use from Meta vs Google Ads?
The choice between Google Ads and Meta Ads depends on your marketing goals, target audience, and budget. If your goal is to reach vast customers and want to boost sales of your products and services, then Google Ads is the best choice, which requires better investment.
Similarly, if the goal of your business is to increase brand awareness among youth or new customers, then Facebook Ads are the best to choose from.
What are the tips for using Google Ads and Meta Ads together?
The tips for using Google Ads and Meta Business FB, both PPC advertising models together are given below-
➜ Launch your Facebook ad campaigns with Google Ads’ data.
➜ Leverage your Facebook Lookalike Audiences for Google Ads.
➜ Target every stage of the buying funnel.
How can a professional Google Ads management company supercharge my marketing efforts?
A professional Google Ads agency like Mithvin YRB helps you enhance your marketing efforts by making you experience optimized campaigns for Search Ads, Display Ads, YouTube Ads, Remarketing Ads, and more with increased ROI.
We will help increase your brand awareness and generate quality leads through highly optimized pay-per-click services at possibly the lowest price. Also, we provide you with a tailored Google Advertising strategy that takes your business to new heights.
