Top 75 PPC Interview Questions for Freshers & Experienced

Unlock the gateway to mastering PPC expertise with these top interview questions designed to challenge both experienced professionals and eager newcomers. Dive deep into the world of Pay-Per-Click advertising and let your knowledge shine as you tackle each inquiry with precision and confidence.

Here is the collection of the top 75 PPC or Google Ads PPC Interview Questions which is being asked by the interviewers. And I can assure you for at least 60% of the SEM Questions they might ask from this list. So be ready to crack the interview by solving these all Search Engine Marketing SEM Interview Questions. And then write your comments after coming from the interview.

List of Frequently Asked Google Ads PPC Interview Questions

1. What is Google Ads, What is PPC, or What is Pay Per Click Advertising?
2. Why should we use Google Ads? or Why are Google Ads important to our business?
3. How does Google Ads work?
4. What is the Ad Approval Process of Google Ads?
5. Are there any differences between Internet Marketing, PPC Marketing, Google Ads, & Search Engine Marketing?
6. What are the Types of PPC Campaign & the Types of Ad Networks in Google Ads
7. What is Adwords Editor & why should we use it?
8. What is Adwords Express? & Benefits of using Ads Express.
9. What are some PPC tools you have used?
10. What are the billing strategies?
11. What is Google Ads Account Structure?
12. What is My Client Center or MCC in Google Ads?
13. What is a Merchant Account in Google Ads?
14. What is Campaign Management?
15. What is an Ad Group in Google Ads?
16. What are Clicks in Google Ads?
17. What is Ad rotation in Google Ads?
18. What is Impression Google Ads?
19. What is Ad Rank?
20. How to calculate the Adrank Score?
21. What does it mean by “Rotate Evenly”?
22. What does it mean by “Rotate Indefinitely”?
23. Types of extensions & their benefits in Google Ads?
24. What are the various types of automated extensions available in PPC?
25. How would you decide which Ad Extensions should you use?
26. If I add a Google Ads Extension in my Ad Copy, is it guaranteed that it will show up with my Ads?
27. Does Google charge any extra cost for using the available Ad Extensions?
28. How does the IP Address exclusion feature work in Google Ads?
29. How can we use the Location Target & Exclusion Options?
30. What is the character limit in Ad Copy of Google Ads?
31. What is The allowed characters limit for Ads Expanded Text ad?
32. What is the Maximum length of the Destination URL in Ad copies?
33. How many ad copies should we create in each ad group to optimize our ROI?
34. What is Standard vs Accelerated delivery?
35. What are the types of conversions in Google Ads?
36. What is an invalid click?
37. What are Converted Clicks?
38. What are Off-Line Conversions?
39. What is Quality Score in Google Ads?
40. What are the allowed image sizes in display ads?
41. What is a Dynamic Search Ad?
42. What is PLA or What is a Product Listing Ads?
43. How does Google auction work?
44. How can you track conversions in Google Ads?
45. What are the settings that cannot be changed after creating a Google Ads account?
46. What is Google Forwarding Number & How to use it?
47. What are the Ad Preview & Diagnosis tools?
48. What is the role of Frequency Capping?
49. What are Automatic & Managed Placements?
50. What are the first steps you should take if your ads get disapproved for any reason?

1. What are the qualities of a good Landing Page?
2. What are the Targeting options in Search network ads?
3. What are the Targeting options in Display network ads?
4. What are the Targeting options in Dynamic search ads?
5. What are Automatic Placements?
6. What is Managed Placements?
7. Can you directly link to a product brochure in PDF in your ads?
8. Why Should we Include a Text Ad In Display Network Campaign, Even If we Want to Focus On Image/ video only?
9. What is Google Ad API?
10. Can you List down some task which can be frequently done by using Google Ads API?
11. What is GCLID?
12. What feature in Google Ads allows us to automatically include the user’s query in the ad text?
13. Does Google page rank (PR) of a landing page help in the quality score?
14. How does the Google auction work?
15. Google Ads Double Serving Policy?
16. What is Google Click-to-Call?
17. Guidelines for search ads?
18. What is Overdelivery credit?
19. What is the On-Schedule Indicator (OSI)?
20. What are Ads Experiments?
21. What is Google Attribution & Google Attribution 360?
22. One Reason to consider Different Messages in Your Video Ads than in Your Text/ Search Ads?
23. Testing ads are important, but how do you know when it’s time to conclude a test and leverage the results?
24. Why is it recommended to separate Display Network campaigns from Search Network Campaigns?
25. How to automate rules in Google Ads?

Top 43 Most Common SEO Interview Questions & Answers

As you conclude this comprehensive list of PPC interview questions, remember that each Pay-per-click query is an opportunity to showcase your understanding, adaptability, and strategic thinking in the dynamic landscape of digital advertising. Whether you’re a seasoned practitioner or just embarking on your journey in PPC, let your responses reflect not only your expertise but also your passion for delivering impactful campaigns. Armed with this knowledge, step into your paid advertising interviews with assurance, knowing that you’re well-equipped to excel in any challenge that comes your way.

Best of luck on your PPC journey!