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Pay-per-click (PPC) advertising is a powerful tool for driving traffic and generating leads, but one small mistake can cost you thousands.
Since you invest in PPC marketing every month, you must know the mistakes associated with it and identify if you are also making them. This will help you optimize your campaigns and maximize ROI without draining the budget.
So, let’s look at 10 common PPC advertising mistakes that you must avoid.
Top 10 Mistakes That Are Ruining Your PPC Marketing Budget
1] Wrong Audience Targeting
Targeting the wrong audience can quickly drain your PPC budget because the Ads are visible to users who are not interested in your product or service.
You must choose specific ad targeting options, like language, location, and demographics, correctly to reach potential users.
You can hire expert PPC marketing agencies to utilize your investment in PPC and connect with actual interested customers.
2] Allowing Ads To Serve In a Broad Demographic
You miss out on the opportunities to connect with potential customers and also waste ad spend by targeting a broad demographic.
If you are a local business and you’re running PPC Google ads targeting the entire country, then it’s simply a waste of your investment because your target audience is local customers.
3] Relying Heavily on Broad Match Keywords
Broad match keywords cast a wider net to reach a larger audience, but it’s not suitable for Google PPC advertising because such keyword targeting in Google Ads may lead to irrelevant clicks, poor ad performance, and loss of investment.
Thus, you must keep the keywords specific for ad copies to refine targeting and improve the conversion rates. You can limit the right ad reach using phrase match keywords and exact match keywords.
4] Not Keeping Eyes on Negative Terms
You must always check the keyword performance and also the phrases in which ads are appearing to the audience.
When you notice any negative terms which is irrelevant to your business, product, or service, you must include them in Google Adwords PPC.
Leaving them as it is will lead to irrelevant clicks, unwanted budget spent, and increased bounce rates.
5] Not Testing Ad Variations
Many PPC account managers fail to determine which combination of Ad copy, messaging, and creative resonates best with the audience.
The advertisers stick with the same ad copy for a long time and don’t run A/B tests, which affects the campaign performance and costs you higher CPC and CPA.
Thus, it is wise to outsource a professional PPC advertising company to get strategic Ad variations and optimal results.
6] Not Utilizing Smart Bidding Strategies
Relying on manual bidding while running Google PPC Ads can make you drastically lose money.
Instead, you can try smart bidding strategies like target CPA (cost per acquisition) and target ROAS (return on ad spend), which require you to set CPA and ROAS, and Google aims to adjust bids dynamically in real-time.
However, ensure you have enough advertising historical data to experiment with the smart bidding strategies.
7] Fail to Adjust for Seasonality & Trends
Customer behavior varies throughout the year, holidays, and emerging market trends; thus, you must keep an eye on the upcoming opportunities to adjust the campaigns.
Also, it would be wise for your business growth to hire a PPC company to update the existing campaigns to reflect seasonal trends, market demand, and holidays with improved results.
8] Creating New Campaigns Instead of Remarketing
One of the biggest mistakes PPC advertisers often make while running PPC pay-per-click advertising is creating new campaigns every time with the same goal. Instead, you can re-target the audience already interacted with your business in the past.
You can also utilize winning ad copies, messages, and creatives from your last campaigns with a little bit of modification to align with current demand. This saves both your money and the time that you’d invest in creating new copies.
9] Directing To Unoptimized Landing Pages
Directing to an unoptimized landing page is another advertising PPC mistake that can significantly impact conversion rates and ROI.
Users click on your ads with a mindset of getting relevant and useful information, but if the landing page is slow, cluttered, or irrelevant, they will quickly leave the page.
Thus, it is essential to partner with experienced PPC agencies to optimize page speed, with a prominent call-to-action, and seamless navigation to offer the best user experience and get higher conversions.
10] Overlooking the Mobile Optimization
These days, users are more likely to browse and shop through mobile ads; thus, optimizing pay-per-click PPC marketing strategy for Android and iOS devices is crucial. If the landing pages and Ads are not optimized for smartphones, it will leave a negative impact on user experience.
This will lead to a reduced quality score, which ultimately increases the bounce rate and advertising costs with high margins.
Key Takeaways – Let the Professional PPC Marketing Agency Wipeout Blunders
Managing a successful and effective PPC campaign requires expertise, time, and resources; thus, you should consider partnering with a specialized Mithvin PPC Ads company.
We will not only help you derive a strategic plan for Google AdWords PPC advertising, but also help you maximize return on paid ad spent while reducing and eliminating the mistakes associated with the paid advertising marketing.
Witness the improvement in campaign performance and experience the benefits of outsourcing your PPC management with a specialist at Mithvin YRB.
FAQs – PPC Marketing
What is the difference between PPC and AdWords?
The main differences between PPC and Google AdWords are that PPC (Pay-Per-Click) is a digital marketing model where advertisers pay for each ad click, whereas AdWords (now Google Ads) is a specific platform offered by Google for creating and managing PPC ad campaigns.
What’s the difference between CPC and PPC?
CPC (Cost-Per-Click) and PPC (Pay-Per-Click) are related but distinct, as CPC is the actual cost of each ad click, whereas PPC is a digital marketing model where advertisers pay for each ad click. Thus, CPC is the cost associated with PPC.
Which one is effective, Facebook Adverts or Google Ads?
Facebook Ads and Google Ads are both paid advertising platforms, but they cater to different marketing goals, target audiences, and ad strategies.
Facebook’s Ads are best for building brand awareness, targeting specific audiences, and driving website traffic. On the other hand, Google Adwords is ideal for capturing intent-based searches, driving conversions, and sales.
Based on the nature of your business and marketing goal, you can effectively choose the right ad platform among Google Ads, Meta Ads, and others. Alternatively, you can consult the best PPC advertising managers to identify the most beneficial ad platform to boost your marketing goals.
