What is Google Business Profile (GBP)? Sign Up & Optimization Guide

The internet-dependent world is getting more features to make their business popular with the customers. Not only in the particular country but all over the world it is possible to publish our business portfolio on the internet. When we talk about Google, then it’s ranking for the services is always top. Intending to make the free promotion of their business, Google is providing Google Business Profile (formerly Google My Business) as a free marketing platform.

Let me explain; if you are targeting to grab an audience from the internet and web platform, then I don’t think any alternatives to it. Well, it’s one of the best and cheap idea get to promote the business online. Sadly, because of its excessive popularity, we can find heavy competition in it too.

This is the reason the term SERP came into practice. In fact, SERP is the key factor for getting online rankings. For better, we just need to go for the Google Business Profile sign-up.

We can also use it as a way of marketing via the internet. Okay, let’s come here to get introduced to what is Google Business Prifile, its features, advantages, sign-up, verification, process, and SEO.

Glance at Google Business Profile – An Online Business Solution

Google Business Profile (GBP), formerly known as GMB (Google My Business) is an online way to monitor and grab customers for the services. In simple, it is a way of marketing to allow the audience to know more about your business. This works with your Google app and web of Google.

In another word, Google My Business is one of the marketing platforms by Google to optimize the search and authority of the business with basic details like maps, location, address, objectives, contact info., etc. about the business or service you are offering.

This free platform allows the business owner to create a business profile so a business person can add the desired information to show the features and services of their business.

You may have noticed the power of Google Business Profile to grow the business virtually. With these features of Google, you can simply find the details of the companies and businesses that have registered on it.

As an example, just search for the “BNB Hotel”, and Google automatically shows the top and nearest BNB Hotel in your area based on location.

Well, it’s a really powerful feature provided by Google to make it easier for business owners to get information about their business easily. It means both sides benefit.

Using these free features of Google, you may get the actual location of the business, including their business details like phone number, address, objectives, etc.

As an additional feature, you can get the reviews and ratings of that business too, which makes it possible to find the service and trust of the business.

That’s why it is the power source for any business to optimize its ranking over internet users. With this, one can get more engagement and lead for their business.

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Purpose of Using GBP (Google Business Profile)

Google Business Profile portal is made to provide a free marketing injection for all business owners by Google. As a free marketing tool, you can have an opportunity to show up your business to the audience locally or globally.

While talking about what is the purpose of Google My Business then, it’s clear and limited. Yes, the primary purpose of getting Google Business to sign up is to get free online publicity by providing basic business information.

Advantages of Google Business App or Website

Google Business listing is one of the growing tips followed by almost all business owners to create an identity in the internet world. After the invention of these free marketing features by Google, both the business owner and customer (normal internet users) are being benefited.

As the world’s topmost search engine, Google always used to optimize the SERP to show out the best search query for this Google is working with the Featured Snippet and other similar algorithms.

In business services, google has given top priority. Because of this, Google always used to show the listed business details in the search result at the top than the blog site links. These all are possible with the Google Business Profile.

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Well, we can find a bundle of advantages of Google Business Profile. Here some of the major benefits of using GBP.

• The simple way to rank the business in Google search results.
• With the basic details of your business, it’s easier to get engagement with the consumers.
• Easy to show the information about the business to online users.
• Around 90% of users click on the top results on the 1^st page, so it’s better to rank the business easily.
• Best for providing the location and contact details to the customers.
• Google Business verification for profile is a free business service; there is no need to pay.
• To get a Google business website or app verification business is unnecessary to have a website.
• It’s the easy and best way to find out the details of any listed business and services for any online searcher.
• Creates more engagement in the business and leads to maximum profit.
• It creates good exposure for your business.

The simple way to get feedback and ratings of the business or service. It helps in finding out the service level and quality of the business. On the other hand, it’s an opportunity to fix all the issues of the business with the weakness points.

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Is GBP A Website or An App?

Google Business Profile is a service or tool provided by Google to make it easier to find the business and services near to us. Using this tool, both the business holder and customer equally benefited. For the working platform then, some may have confusion about either its app or website?

One can access this feature either via app or website. It means you have both options to integrate with this. So, if you are the business holder and willing for GBP (Google Business Profile) sign up, then you can simply choose the web method from any browser and device. At the same time, the app is only available for Android and iOS.

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How to Sign-up for Google Business Profile

Here is a step-by-step guide to create a free account on Google Business listing.

Note: Use a laptop/computer with mobile browsing preferences to ease completing the process.

1] Go to GBP Listing Page

First, visit the official site of Google Business Profile. If you are new here, then just simply sign up using the Gmail address (Google ID).

Google automatically takes the details of your Gmail address while getting signed up. Just you need to have logged in to any services of google in that browser.

2] Enter Your Business Name

After signing up on GBP, it’s time to give the name to your business. As per your business name, you can simply name it. It means that here we need to create a business profile.

As an example, if you are the owner of a Digital Marketing Company, then you need to enter your Business Name. Like, “Mithvin”. So, simply give the name as it is.

Remember, it is better to give the same name as your business name. Also, if you have already owned that business or had been created before, then you can simply click on “Suggest an Edit” to edit the name of the business.

Note: This listing is not only for your mobile shops, but the listing is available for many businesses and services.

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3] Add Your Business Category

As an example, we are taking the Annapurna Mobile House. It’s one of the mobile phone shops. This shop works on providing mobile phone services. That’s the category that should be specific.

Here we need to choose the specific category of the business. We can find the customers searching the business with the category rather than the name of the business. That’s the category important.

e.g., For Mobile phone shops, we may choose the category like Mobile & Gadgets, Electronics, etc.

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4] Add Your Business Location with Google Map

Is your business started at a specific location? If you own the business physically, then it’s better to add the location of your business. So, don’t forget to add the service location, headquarter, etc. Of your business organization.

Also, for exact point out, it is better to choose the location from your GPS. With this, you can exactly set the location map of your business. Simply go to Next and confirm the position on the Google Map.

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5] Fill in the Contact and Other Important Details

After confirming the map and location of your business, you need to add the contact and other details of your business. In this section, you can add the contact number, address, email, website, etc.

To add an email address to get notifications about the query of your business, you can use your email too. Similarly, don’t forget to add the images, logos, and services images in it.

6] Wait for the Verification Code (GBP Verification)

After managing and filling in all the details about your business, it’s time to verify your business with Google. For Google Business Profile Verification, you need to wait for some days.

The team Google will send you the confirmation code with the postal airway. It takes a few days to receive this letter from Google.

To receive this Letter, you need to go for the nearest postal code in your area. So, remember, while placing the shipping details, give the correct and nearest postal address.

What Types of Posts You Can Publish On Your Verified Google Business Profile?

Before getting the steps on optimizing your Google My Business account, let me point out some major types of posts or lists that you can add to it.

• Events and Plan
• Offer and Promos
• Product Description
• Pictures and Videos 

How to Optimize Google Business Listing?

Listing the business on Google is not everything as we have mentioned that the users used to search for any business with the category and its services. For this reason, we need to focus on different points to boost the search result of our business.

Regarding the optimization of Google Business listing, we need to follow the different points.

1] Update Your Services and Offerings

After Google Business profile verification, you need to focus on the service. It is good to be active on your business page. For that, you can keep on updating the post regularly.

Although the setup process is straightforward with the desktop PC, after the process is easy with the Mobile App with this, you need to download the App.

2] Set the Business Hour Correctly

Now you need to set the timing of the business as per your business service time you need to set time. It means that if your business provides the service from 10:00 – 05:00, then mention it clearly. To set this, just go to the hour section and set the time.

On the other hand, if your business used to provide the service for 24 hours, then set it as always open. Besides this, you can also set the service days in a week.

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3] Keep on Updating the Business Details & Contents

One of the major mistakes used to be done by many business owners is not updating the business details and contents. If your business location gets changed, then don’t forget to update with the new location.

Similarly, keep on updating and creating the latest content about your service, products, etc. This process makes your customer get updated. It’s one of the secret tips for you. Don’t forget to update Google My Business customer care number on business details.

4] Add Graphics and Photos for Attraction

Making content and service features is not a perfect solution for your business. Just to add, the details are still incomplete steps to optimize your Google Business listing. Here I mean to attract the customer is the best solution for better leads.

Therefore, to attract customer and gives real services to your business, you need to add graphics and some images of your company. You can add some pictures that look attractive from your service gallery. You can also add the images of your business room, workplace, behind the scene, etc. to build connection with genuine users.

5] Ask Customers for Review and Ratings

In competition and decision on choosing the best service, the customer always used to read the review once. For this reason, nowadays, Google is also giving extra preference to the reviews and ratings by visitors.

Review and ratings show the quality line of the service that provides by your business. That’s the number of positive reviews and high ratings that show better service. Reviews and ratings decide the ranking signal of your content.

At all, try to encourage your customer and people to add a natural review about your business after providing the service.

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6] Focus on SEO and Keywords Optimization

Search Engine Optimization (SEO) is the fundamental factor to be considered while we are on search engines. Every search engine like Google, Yahoo, Bing, etc. Needs keywords to show the result. It means they required specific or target keywords to get the target results.

As like is important in blogs and websites, we can find equal importance in Google Business profile too. The main motto to focus on SEO is to make possible improvements in maintaining the result to deliver the reach.

You can focus to optimize your Google Business listing on specific keywords. The main SEO for business listing is just to use the exact keyword of your business name. For example, give the same keywords for your business name, “Annapurna Mobile Shop” is your business name. So, your target keyword will be “Annapurna mobile shop”. Also, the category should be correct, i.e. Electronics & Gadgets in our case.

7] Adding the Product and Service Catalogue

Whether your business provides physical goods or non-physical services, you need to mention some top of them. Mentioning the products gives the simple idea to Google and customers to decide whether or not to go to your business.

You can add all products and services to give clear services to your business. It’s also one of the ranking factors in the Google search engine.

As an example, if you are running a freelancing business, then you are providing here non-physical services (not physical services and goods). Therefore, you need to add services that may be like, Article writing, content writing, Graphic designing, SEO, Domain and Hosting, etc.

8] Responding to the Reviews and Q&A

Getting a lot of positives is one of the pure ranking factors in terms of SEO. Also, Google Business reviews are for better engagements and leads. But it’s not enough for top-level optimization of your listing.

Here you need to keep on responding to the reviews made by the customers. Also, you can give a reply answer from the Q&A section. This process will also show that your business is active in service.

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Verdict

Claiming a free Google Business profile isn’t the end. You need to keep it updated with regular postings, sharing valuable blog posts, offering sales promotion, and more to keep your targeted audience engaged. Regular update and GBP optimize will not only help you improve profile visibility in nearby location but also help you drive genuine traffic to your physical store and website, and generate valuable sales.

FAQs – GBP